A casino for the web3
The Blockchain Cartel was created in 2023 by Brandon, Greg and Adam, who shared a vision of building a brand and product that reflected their ideals and style.
This vision led to the creation of The Blockchain Cartel: a blockchain-based online gaming platform where users can play slot games, participate in sweepstakes, and earn some of the latest NFTs on the market—ranging from original creations to exclusive collaborations with collections like Bored Ape Yacht Club.
Designing for WEB3
In close collaboration with Magic Media, who were responsible for developing the slot machine game, our project team spent over six months working on both the web platform for end users and the admin console used to manage analytics, content, and users.
Our clients had already built a disruptive brand with a unique style, and they wanted a platform that would boldly reflect it. Maintaining close and constant communication with Brandon and Greg was key to ensuring we aligned their business and brand requirements with a well-designed platform.
This meant designing a platform where both web3 enthusiasts and newcomers could easily access The Blockchain Cartel’s main game, join sweepstakes, purchase platform coins using either fiat currency or a Web3 wallet, and mint NFTs to level up their profiles and unlock better in-game rewards.
On the admin console side, my previous experience in the online gaming industry helped me guide the client in selecting the most effective platform analytics to gather meaningful data. I also focused on designing a clear and intuitive interface, allowing admin users to quickly visualize and access the metrics they needed.
Additionally, we had to ensure the system could effortlessly manage a database of potentially thousands of user accounts, while enabling the easy creation and management of weekly sweepstakes and prize giveaways.
key takeaways
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First time working directly with Blockchain. This gave me the opportunity to dive deep into the technological concepts behind blockchain, which I needed to understand in order to design user flows for NFT minting and the purchase of The Blockchain Cartel tokens. The goal was to make the experience as simple and familiar as possible for both first-time users and seasoned blockchain enthusiasts.
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Successfully maintained direct and consistent communication with the client-side project stakeholders, despite the 8-hour time difference between Lisbon and Portland.
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Sometimes it can take a while to get the client’s requests and needs right, but with constant communication, an open mind, and a willingness to explore different approaches—while keeping user experience at the core—it’s possible to quickly strengthen that relationship.
